Creating Forward with Sax

Creating Forward with Sax

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Marketing Guides

The best (scrappy) IRL brand moments lately.
Best doesn't mean big budget, in fact, far from it. These marketing managers deserve a bonus.
 • Sax
Brand marketing channels that work better than Instagram.
If you don't want to rely on Instagram posts to grow your business anymore - take a look inside my marketing strategy this year, metrics and all.
 • Sax
[niche-imperfect-real-irl] >> [influencer-perfect-ai-url]
Brand marketing shifts, what they mean + a stack of strategies to steal and implement right now.
 • Sax
The 2016 Brand Era; from a founder who was building her cool-girl NYC-brand in 2016
Familiar shifts, what they mean for brands in 2026, and my community-based marketing blueprint.
 • Sax
My first 90 days on Substack in emotions & numbers; from coming soon in 2023 > Rising in Business list.
No gatekeeping. Email V Substack, my decision making process & strategy for moving a weekly newsletter to Substack + a peek at my metrics & key…
 • Sax
What's really behind the Substack wave (tsunami)? And what's the point?
My take on the Substack as a brand marketing mentor, the creator economy, founder led hype, and the great social media decline. Are traditional email…
 • Sax
Why Some Brands Hit $1M Weeks While Others Are Stuck in the Chasing Cycle
72% of Set Active’s "million-dollar in one week launch" this year came from repeat customers. Here’s what they have in place to make that happen.
 • Sax
The Founders Who Plan Ahead Will Dominate in 2026 - What You Can Do to Be One Of Them.
It’s mid-November. That OMG it’s nearly the end of the year panic is hitting…but there’s still time to make moves that matter and set yourself up for a…
 • Sax
How Emerging Brands Can Bypass Traditional PR Gatekeeping with Substack 🎁
One of my BFCM trends this year is...
 • Sax
The 101: Founder Led Brand Building
Creating Like an Influencer? Or Building Like a Founder. Let's differentiate.
 • Sax
Marketing strategies that you can afford, and honestly can't afford to NOT put into action
Let's kill the myth that bigger budgets = better results + other limiting beliefs emerging beauty, wellness and lifestyle founders face
 • Sax
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